Lux Fishing Rods

Maximum Sensitivity

All twelve Lux™ Rod models are fast-action with less bend, - this means they have superior sensitivity and ultimately will detect fish strikes easier. This in turn allows for more hook setting power because the rod doesn't bend as much as you lift the rod for the hook set.

Guide Set

Fuji® Aluminum Oxide Guide Rings embedded in medium-sized stainless steel frames to further elevate the sensitivity and reduce line friction (line wear damage), while preventing line coil memory from being under tension. 

Hook Keeper

The U-shaped hook keeper allows you to loop and secure your lure without having to back the barb out of a soft plastic-embedded hook, which significantly reduces the soft plastic's lifespan.

Handle Design

A customized, tapered, EVA split grip handle provides ultimate comfort, control, & leverage while casting.